John Rust Consulting specializes in small business management and
marketing. We work closely with small business
owners who want to get the basics right to best utilize the scarce
resources of their small enterprises.
A solid foundation and your hard work determines your business'
success. Many small businesses fail because the owners don’t get the
basics right.
Small businesses are faced with unique challenges. These challenges
require solutions appropriate for a small business and its limited
resources. Some of the key factors among these challenges that contribute
to your success are keeping overhead low, avoiding direct competition,
maintaining pricing and margins, understanding your costs, and very
important, maintaining a positive cash flow and cash availability.
Maine's small businesses face even more challenges. Not only must you
watch the basics like every other business, you must pay attention to
higher regulatory burdens, higher taxes, bureaucratic delays, high energy
costs, and state and local government that often seems unfriendly to
business owners.
And while Maine's workers are generally loyal and hard working, they
often lack appropriate training and can be quite scarce in rural areas.
If you are looking for more information about state and local
government business programs, visit our
Maine government business
resources page.
Whether you are just starting out, expanding or having financial
difficulties, the sooner you start tackling your situation and concerns, the sooner
you will reach your goals.
Even though you may be a small business, you still must cover the
entire range of basic business functions. Our small business consulting services involve
many of the following areas to meet your needs:
Marketing & Sales:
- Marketing Plans
- Market Analysis
- Product & Service Development
- Advertising & Sales Promotions
- Website Development
- Website Marketing
- Trade Shows
- Pricing Analysis
- Competitor Analysis
- Opinion Surveys
- Sales Rep & Dealer Expansion
Financial Difficulties & Bankruptcies:
- Cash Management
- Cash Flow Projections
- Cost Controls
- Down-sizing
- Interim Management
- Workout Plans
- Restructuring
- Business Plans
- Breakeven Strategies
- Cost Reduction Programs
- Cash Generation
Financial Management:
- Budgeting
- Financial Statements
- Cash Management
- Cash Flow Budgets
- Cost Controls
- Inventory Control
- Working Capital Management
- Profitability Analysis
- Product Costing & Pricing
- Breakeven Analysis
Business & Strategic Planning:
- Business Plans
- Budgets
- Goals
- Objectives
- Competitive Analysis
- Market Analysis
- Market Shifts & New Competitors
Business Development & Acquisitions:
- Deal Analysis
- Pricing & Valuation
- Marketing Evaluation & Due Diligence
- Proforma Financial Analysis
- Interim Management
Business Start-Up & Expansion:
- Business Plan
- Market Analysis
- Financial Projections
- Cash Flow Budget
- Capital Requirements
- Interim Management
Manpower Planning:
- Manpower Projections
- Hiring & Recruiting
- Training
- Skills Analysis
- Productivity Analysis
- Company & Employment Policy Manuals
