John Rust specializes in advising owners and presidents of small and
medium size firms. Whether you are just starting out, expanding, or having
financial difficulties.
Production Capacity - Wire Harness
Assembler:
Assembling wire harness bundles is extremely labor
intensive. Certain machinery was identified as very cost effective in
automating several operations. More importantly, production throughput and
turnaround times were greatly improved. Within six months, production had
increased fivefold thanks to a coordinated marketing program based on this
new, fast turnaround, service capability.
Customer Satisfaction - Commercial Printer:
The
introduction of a production scheduling and tracking system, plus
reorganizing and training employees, boosted employee productivity from
$58,000 sales per employee to $95,000. The major objective of fast,
on-time, delivery was met when average turnaround time improved from 5
days to 2, and on-time delivery went from 75% to 99%.
Website Repair - Resort Lodging:
A website designer's strategic errors prevented search engines (Google,
MSN and Yahoo) from indexing and listing this lodging facility's website.
The site's structure was revised and design errors corrected. Search
engines immediately began indexing the entire website.
Product Marketing Plan - Electronics Manufacturer:
A
focused marketing plan led to a product line simplification, which saved
20% on advertising and sales collateral costs, and allowed a 25% reduction
in finished goods inventory. Market awareness was improved, and sales
continued to climb to record levels.
Marketing & Product Development - Electronics
Manufacturer:
A major new product idea had languished for several
years in the engineering stage. There was no marketing coordination.
Following a market research phase involving surveys and focus groups,
management was convinced to proceed with a revised design. A new
development team was created and within one year the new industrial
design, engineering and tooling resulted in a much more salable product at
a lower production cost.
Manpower Planning - Equipment Rentals:
Rapid growth in
sales and the opening of new locations was straining this firm's ability
to find good people and keep them focused on the same goals. A review
showed a lack of job descriptions and sink-or-swim training for many
management, sales and service positions. A manpower plan outlined the size
of the problem, and directed the CEO to begin developing a comprehensive
recruitment and training plan.
