John Rust provides marketing consulting services for business owners
and presidents of small and medium size firms who want to maximize the
profitability of each customer.
A good marketing plan is essential to every successful business. Your plan will keep you
focused on the best customer targets, and will lead you through all your
marketing, advertising and sales activities in a profit maximizing way.
Marketing consulting services often involve many of the following
areas:
Marketing & Sales:
- Marketing Plans
- Marketing Audit
- Market Analysis
- Marketing Budgets
- Product Development
- Product Launch
- Marketing Communications
- Press Relations
- Advertising Plans
- Packaging
- Pricing
- Competitor Analysis
- Promotions
- Opinion Surveys
- Focus Groups
- Strategic Planning
- Distribution Expansion
Product Development:
- Market Research
- Product Definition
- Product Management
- Product Line Restructuring
- Project Management
- Critical Path Analysis
- Industrial Design
- Product Testing
- Technology Audit
- Design Cycle Reduction
Strategic Planning:
- Strategic Plans
- Mission Statements
- Goals
- Objectives
- Strategies
- Tactics
- Competitive Analysis
- Market Analysis
- Market Shifts
- Product Development
- Investment Prioritizing
- Business Plans
- Budgets
Part-Time Management:
- Marketing Manager
- Advertising Coordinator
- Website Coordinator
Training Programs:
- Sales Force Manpower Plan
- Sales Force Training Requirements
- Customer Training
Technical Writing:
- Product Documentation
- User Manuals
- Product Sales Brochures
- Training Manuals
- News Releases
- Product Specifications
- Product Guarantees
- Service Manuals
